We're still open & delivering as usual

Our Story



In 1994, founders Tony and Paul moved with their families to the Devon coast in search of a new, more adventurous lifestyle. Unspoilt beaches, rugged coastlines and moor peaks dominated their weekends as they explored the new locations around them.



Paul, in particular, had a passion for water sports but disliked overpaying for adventure appropriate clothing (especially board shorts!). The friends spotted an opportunity to create their own designs and began providing their new brand to family and friends. Soon they were supplying local surf stores and, as the business grew, the Urban Beach brand naturally transitioned from surf into skate and snow inspired products. 




Fast forward the journey over 20 years and the same passion for adventure, entrepreneurial spirit and commitment to quality is at the heart of Urban Beach, underpinning our growth, both around the UK and internationally. Today, you can find Urban Beach products in over 10 countries across 3 continents.




Whilst always staying true to our heritage, we also continue to explore ways to increase our customers’ access to Urban Beach. We aim to retain our founding qualities by creating products that people love, whilst inspiring them to visit unique locations and seek their own new adventures, just as Paul and Tony did over 20 years ago.



"To inspire people to express their individuality, authenticity & sense of adventure through our clothing."


"Our vision is to be recognised, respected and valued around the world as a brand that stands for adventure, individuality and appreciation of the locations around us."






To provide creatively designed quality clothing & accessories at fair prices.



To inspire people to explore, seek new adventures & accomplish challenges.



To facilitate moments of happiness by helping people to make the most of their free time.



To value & protect the locations that we love & live in. To inspire others to do the same.